One of the top industries of Tama County is the travel industry. It employs over 13% of our workforce, serves as a landmark definer on the rural landscape, is a cradle for quality of life, a powerful economic multiplier, and easily underestimated because indirect cause and effect relationships may not be apparent at first glance. [...]
Tourism Update: Tama County joins the Convention and Visitor Bureau league
For the July 2010 Tama County tourism meeting, industry leaders pulled up a chair at the John Ernest Vineyard & Winery in rural Tama. The discussion focused on strategies to help Tama County attractions differentiate by highlighting the hospitality and authenticity of our rural recreation, while assimilating to industry creative standards expected from our dominant urban [...]
Tourism Update: Do we really know what is in our own backyards?
The U.S. Travel Association said more consumers are ready to take a break from home this year with 2.3 percent more vacation travel expected than in 2009. The American Express Spending & Saving Tracker, released last month, found that about 51% of Americans plan to take a summer vacation this year, and spend an average [...]
Tourism Update: Entertainment for all Seasons
The May Tourism meeting tackled the question: “Is our marketing campaign fully celebrating the year-round family recreation that Iowa has to offer?” With the help of five new participants, new information and opportunities were explored. Tri-County Snow Mobile Association: Brian and Mike Morrison discussed the economic impact of this winter sport growing in popularity [...]
Tourism Update: We [heart] Tama County campaign kick-off
The April meeting at Pilgrim Heights Camp & Retreat Center focused on facts related to the proposed Tama County Casino project and how its actualization would impact the travel and leisure landscape. Increased responsibility and need for additional resources in destination and overnight marketing in the event of two casinos were circled. Additional next generation [...]


