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Through collaborative leadership we supplied a pipeline of $812 million in new capital investment projects to strengthen and diversify the assets in Iowa. But beyond big number private-sector prospects we also work with the progressive small businesses, nonprofits, civic leaders, workforce, education institutions, utilities, transportation, housing, etc to maximize productivity and long-term prosperity in our evolving economic landscape.

Tourism Update: Tama County joins the Convention and Visitor Bureau league

For the July 2010 Tama County tourism meeting, industry leaders pulled up a chair at the John Ernest Vineyard & Winery in rural Tama. The discussion focused on strategies to help Tama County attractions differentiate by highlighting the hospitality and authenticity of our rural recreation, while assimilating to industry creative standards expected from our dominant urban target demographic. A number of initiatives to this end were introduced and approved:

  1. Fun Photography Campaign: A 2010 photography shoot plan was approved that includes all 12 our towns and the Meskwaki Nation. Focus will be on authentic and diverse demographics of Tama County area residents engaged in Tama County recreation activities that would be a rural treat for city dwellers.
  2. Cinema & Print Advertising Campaign: Approved creative concept on first generation edition.
  3. Event Bookmark Campaign: Distributed electronic and hard copies for the last 6 months of the year.
  4. Tabletop Display Campaign: Approved a test market with 12 acrylic holder displays to feature a season of events and increase awareness for our central marketing tool, the free Traveler’s Pocket Guide.
  5. Designation Change: the group previously known as Tama County Tourism formally approved becoming Tama County Convention and Visitor Bureau reflecting the industry growth and maturation since inception 5 years ago.
Monday, August 2, 9am
Fox Ridge Winery
1465 L Avenue
Traer, Iowa
Wed. Sep 29, 2010
Sat. Oct. 30, 6-9pm
Pilgrim Heights Camp & Retreat Center
3005 E Ave.
Montour, Iowa



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