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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

Bringing Your A-Game

“History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.” –B.C. Forbes, author and founder of Forbes Magazine.

It was the worst day of Jeffrey’s life. He was face to face with the list posted outside the locker room with the names of those who’d made the varsity basketball team. Names were listed alphabetically– he scanned once, twice, heartbreak, his name was not there. Staring at the list, it was as if maybe he could will his name to appear but he couldn’t. He suffered through the day then went home, shut his door so no one could see or hear. And then he cried.

That moment–getting left off of the varsity squad was a critical turning point in Jeffrey’s life. He could have quit or believed that he wasn’t that talented. But he didn’t. He figured out a strategy for rising above. The strategy that allowed him to learn how to always bring his “A” game to everything he does.

After he was cut, he disciplined himself. He woke up early to shoot, and stayed late in the evening to practice. He volunteered to do anything he could to help the varsity team. Motivated to prove his worth, Jeffery became a star of the junior varsity squad. He was so good, in fact, that the JV games became quite popular. The entire varsity began to come early so they could watch him play. Jeffery was wildly competitive before he had been cut, after the cut he seemed even more competitive than ever, as if determined that it would never happen again.

The following summer, he grew four inches and trained rigorously. Upon earning a spot on the varsity roster, Jeffery averaged about 20 points per game over his final two seasons of high school play.

But his varsity high school accomplishment was not the end of Jeffery’s story. For you see over the next few years, he would become a world-class collector of emotional wounds, a champion grudge-holder, a magician at converting real and imagined insults into the rocket fuel that made him succeed. Jeffery used the rejection of his varsity basketball coach to become one of the most celebrated athletes and most revered celebrities of the twentieth century for Jeffery is none other than–Michael Jeffery Jordan the greatest basketball player of all time. Along with Michael’s 6 NBA World Championships he holds the NBA record for highest career regular season scoring average (30.12 points per game).

Like Michael, there is a turning point in your business where you can settle for what someone tells you at a certain point in time, or you can go for more. GOING FOR MORE is a strategy that could help you bring your “A” game to your business. Bringing your “A” game every time would mean you’d have a more profitable business. It’d mean you were at the top of your market. And because you were at the top–like Michael, you’d blow your competition away.

Jordan’s attitude is what is needed in Tama County in order for us to rebuild our economy. Did you bring your “A” game today?


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