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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

The Post-It Note

A man and his wife had been arguing all night, and as bedtime approached neither was speaking to the other. It was not unusual for the pair to continue this war of silence for two or three days; however, on this occasion the man was concerned – he needed to be awake at 4:30am the next morning to catch a very important flight, and with him being a very heavy sleeper he always relied on his wife to wake him.

Cleverly, so he thought, while his wife was in the bathroom getting ready for bed, he wrote on a Post-it note: ‘Please wake me at 4:30am – I have an important flight to catch’. He put the note on his wife’s pillow, then turned over and went to sleep.

The man awoke the next morning in a panic and looked at the clock. It was 8:00am!! Enraged that he’d missed his flight, he was about to go in search of his errant wife to give her a piece of his mind, when he spotted a hand-written Post-it note on his bedside cabinet.

The note said: ‘It’s 4:30am – get up.’

Our quarreling couple reminds me of twist on the old adage – Action speaks louder than words -from our great American author and humorist Mark Twain. “Action speaks louder than words but not nearly as often.” The standard quote focuses on the action but Mark’s version points out how often we are bombarded by words. Twain passed away in 1910 so you can imagine what he would think of our present day. Today more than ever words are coming at us at a very rapid pace. We now have a fast paced, blink of an eye world thrust upon us. Technology with the rise of Facebook and Twitter along with TV and radio commercials lasting no more than 20-30 seconds have forced everyone to get to the point quickly.

Today in business you often have only a few seconds to get your message across to potential clients. With this very limited window of opportunity the words we choose need to be handpicked very carefully.  Words have the power to inspire, and unfortunately to destroy an image too. This mastery of selecting the correct words to clearly communicate is especially critical as we grow our economy in Tama County.

If you own or operate a business in Tama County (or work for one) – it is time to think about what your message is. Are you getting the results you want? Could it be better? Should you bring your message to social media? Like it or not, there is a clear choice: innovate or continue to stagnate. Contact our office and we can provide information on how we can help clarify and deliver your message.  Contact us at (641) 484-3108, or info@tamacountyiowa.org.

Remember… the days of cleverly leaving a Post-it note will not work anymore to get you up in the morning……

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