Rex had been a farmer all his life and he decided that since he wore boots and a Stetson all the time, it was only logical that he should own a horse. He heard about an old Hispanic man who had a horse for sale and gave him a call. The old man said the horse was well broken, gentle enough for his grandchildren to ride, and that he wanted $250 for him. Suspiciously, Rex said, “$250 isn’t much for that kind of horse. What’s wrong with him?” The old man said, “He don’t look so good.”
Because the price was right, Rex decided to go over and take a look at the horse. The old man took him out to the corral and there was a teenage granddaughter leading a good-looking bay gelding around with a piece of baler twine and 3 little kids on his back. Rex had seen enough… he slapped leather, peeled off $250 in cash before the old man could raise the price, and included $20 extra for delivery.
The next morning, the gelding was in his corral. He went out, saddled him up, and rode down to the creek… where the bay immediately walked off the creek bank. As they fell 5 feet into the water, Rex bailed off and watched in dismay as the horse got up, ran down the creek until he bounced off a big boulder, took a left and hit a tree dead-on and then stood there, shaking. The farmer realized the horse was blind. He led the horse home, unsaddled him, went to the house and immediately called the old man. “Why didn’t you tell me that the horse was blind?” he demanded. The old man said, “I did, Senor. I told you he don’t look so good.”
Words have power. They have power to inspire, and unfortunately to destroy too. This mastery of selecting the correct words to clearly communicate is especially critical in the business world. Making matters worse today in business you often have only a few seconds to get your “words” across to potential clients. With this very limited window of opportunity the words we choose need to be handpicked very carefully.
If you own or operate a business in Tama County (or work for one) – it is time to think about what words you are using. Are you getting the results you want? Could it be better? Should you bring your message to social media? Like it or not, there is a clear choice: innovate or continue to stagnate. Contact our office and we can provide information on how we can help clarify and deliver your message. Contact us at (641) 484-3108, or email@example.com.