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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

One Hit Wonder

According to the editors of Billboard Magazine, a “one-hit wonder” is an act that has won a position on Billboard’s national. Pop Top 40 just one time.  I am sure you remember artists that only hit it big once, like “Kung Fu Fighting” by Carl Douglas in late 1974, or Bobby McFerrin’s 1988 hit “Don’t Worry Be Happy”, or who could forget the shocking Right Said Fred in 1992 rocking the tune “I’m Too Sexy”. When you listen to all the “one-hit wonders” when they’re playing on your favorite radio station – do you ever stop to think, what happened?

How can someone be so GOOD one day – and absolutely irrelevant the next?  Well, it’s not just the music industry where this happens. It takes place in every arena, coliseum, classroom, court room, sales office and living room.

Everyone has ONE DAY, one moment in time, where he or she shined brighter than ever before. Everyone has ONE DAY that was so marvelous, so jaw-dropping good, that he’s never been able to duplicate it.

But what if there was a way to duplicate your very BEST day, to duplicate it on command, to rise above yourself and make almost every day feel so incredible that your results skyrocket and you shatter records everywhere you go? (No I’m not going to break out into an infomercial for sugar pills).

Now, let’s get real. If you throw a perfect game, chances are that it will never happen again, regardless.  But there are a lot of games that are just as exciting, just as inspiring, even if they’re not perfect.

The key here is NOT to create exact duplicates of your very, very best. But, different shades of your BEST. Shades that you are proud of. Shades that make you say, “Wow, that was unreal.”

The people who are around you, making decisions about your future, aren’t just looking at how much talent or ability you have. They’re not looking at the one moment in time when you shined brightest. What they’re looking for is CONSISTENCY. They’re looking for the person who repeats a great performance over and over again.

No one wants an employee who worked his tail off for a day.

No one wants the salesperson who was really good ONCE.

No one wants the trial attorney or surgeon who succeeded ONCE.

People want consistency. And the gatekeepers in your life demand it.

Even if you’re a solo entrepreneur or a business owner, the same is true. Sure, you make a lot of decisions – but your customers – they’re looking for consistency. Being good for a day isn’t good enough. And if you’re not consistently good, they’ll go somewhere else. You’ve got to prove yourself over and over and over again.

As we continue to re-build Tama County’s economy let’s all embrace the consistency needed to keep from being a one hit wonder like Right Said Fred,  so we can build successful companies and a winning economy.



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