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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

Static

A judge was interviewing a woman regarding her pending divorce, and asked, “What are the grounds for your divorce?”

She replied, “About ten acres and a nice little home in the middle of the property with a stream running by.”

“No,” he said, “I mean what is the foundation of this case?”

“It is made of concrete, brick and mortar,” she responded.

“I mean,” he continued, “What are your relations like?”

“I have an aunt and uncle living here in town, and so do my husband’s parents.”

He said, “Do you have a real grudge?”

“No,” she replied, “We have a two-car carport and have never really needed one.”

“Please,” he tried again, “Ma’am, does your husband ever beat you up?”

“Yes,” she responded, “about twice a week he gets up earlier than I do.”

Finally, in frustration, the judge asked, “Lady, why do you want a divorce?”

“Oh, I don’t want a divorce,” she replied. “I’ve never wanted a divorce.”

“My husband does. He said he can’t communicate with me.”

Humans it seems are horrible at communication (sending and receiving messages). How many arguments have sprung up between friends/employees/husband/wives because of complete misunderstandings?

In a boss/employee relationship it might look like this: Boss: “Can you take out that garbage please?” Employee: “This jerk is always giving me the worst jobs.  I know he has it in for me.  I can’t wait to quit this awful job.”

This working situation has spiraled out of control for almost no reason…..actually, there is a reason: The reason is STATIC between the Sender and the Receiver. There are literally hundreds of subtle things that cause static between Senders and Receivers like:

  • Body language cues we don’t even realize we’re giving off.
  • Pre-conceived notions we have in our heads.
  • Different values and opinions.
  • Different experiences with situations.

So very often the Senders message is complete “static-y” by the time it gets to the Receiver…..and the Receiver is all “static-y” too, which just compounds the problem!! So of the hundreds of things that cause static between a communication, it might end up looking like:

Mom: “You’re only 12, you can’t go to that rock concert alone.” Mom’s Intention: To protect her young daughter from a seedy event.

Daughters Reaction: “You think I’m a little baby and can’t do anything by myself, you never let me do anything fun – you are horrible!”

OK …..so how can we clear up all this misunderstanding?  For personal interactions, that’s a very difficult question and luckily for you, it not my job. My job is economic development and growing business in the county.

Clearing up misunderstandings in business is waaay easier. Business is all about delivering a certain value for a certain price.  So it’s MUCH more simple.

Netflix:
YOU pay us $8/month.
WE let you watch all the TV and movies in our library.

Nike:
YOU buy our shoes.
WE provide self-empowerment – “Just Do It”.

Coca-Cola
YOU buy our cola.
WE provide happiness.

Papa John’s:
YOU pay us $10
We will provide “Better Ingredients. Better Pizza”.

When there’s a clear “WE do this” and “YOU do that” exchange, it makes things A LOT easier. Many businesses in Tama County need to change the words they are using to attract new customers – so they can send a clearer message.  Clearer messages result in more profitable businesses and in turn a much stronger economy.

If you own a business feel free to contact our office at (641) 484-3108, or info@tamacountyiowa.org and schedule an appointment to discuss your message.

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