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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

The Power of Four

An Irishman man walks into a bar in New York City. He orders four whiskeys. The bartender pours him one and says, “Lemme know when you want the next one.” But the man says, “I think you’ve misunderstood me. I’d like all four at once.” The bartender pours three more drinks. The man drinks down the four drinks, pays, and leaves.

This goes on almost every night for a couple of weeks. Finally the bartender asks the man why he orders four drinks at a time, since there’s no real advantage to it. So the man tells him, “When I left the auld sod I promised my three brothers that whenever I sat down to take a taste of the creature, I’d order one for me and one for each of them. That’s why I order four at once.” It makes sense to the bartender, so he’s satisfied.

The man keeps coming back almost every night for more than a year. He and the bartender get to know each other pretty well. Then one day, the man orders only three drinks. This goes on for a couple weeks, but the bartender is afraid to ask if anything happened to one of the brothers. Finally, the man comes into the bar and only orders three drinks, again. The bartender figures he has to ask, and summons up the courage to say, “I noticed you’ve been ordering only three drinks for the last few weeks. Is everything all right with your brothers?” The man looks at the bartender, puzzled, then realizes what he is implying. He smiles and says, “Yes! My brothers are fine, but I’ve given up drinking for Lent.”

Here are 4 ways you can begin to develop your Tama County idea into a business:

  1. Don’t wait until conditions are perfect – If you’re waiting to start until conditions are perfect, you probably never will. There will always be something that isn’t quite right. Either the timing is off, the market is down, or there’s too much competition. In the real world there is no perfect time to start. You have to take action and deal with problems as they arise. The best time to start was last year. The second best time is right now.
  2. Be a doer – Practice doing things rather than thinking about them. The longer an idea sits in your head without being acted on, the weaker it becomes. After a few days the details gets hazy. After a week it’s forgotten completely. Action is the best cure for fear – once you get started the fear disappears.
  3. Remember that ideas alone don’t bring success – Ideas are important, but they’re only valuable after they’ve been implemented. One average idea that’s been put into action is more valuable than a dozen brilliant ideas that you’re saving for “some other day” or the “right opportunity”.  Unless you take action it will never go anywhere.
  4. Call our office 641-484-3108 and get an appointment to discuss your growth idea. September 8th is the next scheduled Tama County PITCH & BUILD.
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