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Economic Development is . . . (increasing the flow) of capital through the community and reducing its leakage.

Crazy Hard

A doctor of psychology was doing his normal morning rounds when he entered a patient’s room. He found Patient #1 sitting on the floor, pretending to saw a piece of wood in half.

Patient #2 was hanging from the ceiling, by his feet. The doctor asked patient #1 what he was doing. The patient replied, “Can’t you see I’m sawing this piece of wood in half?”

The doctor asked Patient #1 what Patient #2 was doing. Patient #1 replied, “Oh. He’s my friend, but he’s a little crazy. He thinks he’s a light bulb.”  The doctor looked up and noticed Patient #2’s face is all red.

The doctor asks Patient #1, “If he’s your friend, don’t you think you should get him down from there before he hurts himself” Patient #1 replies, “What? And work in the dark…. are you crazy?”

Author Joe Polish once said–“Life is easy when you live it the hard way and hard when you live it the easy way”.

Seems crazy to most to want to do things the hard way, as in many things in life when you take the time to dig beneath the surface of the “hard way” premise and get down to reality it makes sense.

The hard things are the easiest things to avoid. We’ve all been there—facing “the call” you’re afraid to make, going to unfamiliar places, meeting new people. For most people doing new things usually brings a measure of discomfort.  Learning to be good with discomfort is one of the most important skills you can develop in life and in business; it sounds strange doesn’t it, being comfortable being uncomfortable.

Pushing through the initial sticky point of thinking, “maybe another day,” will take you another step further and open your world to new options, opportunities, and possibly a new path in life. This push is the simple truth about how ordinary people accomplish great successes. They DO the hard things that smarter, wealthier, more qualified people don’t have the courage — or desperation — to do.

I believe that the best things in life are often hard, and if you shy away from difficulty and discomfort, you’ll miss out. Look at all the things that are hard:  Learning is hard. Building something great is hard.  Many jobs are hard. A marriage is hard. Running a company is hard. And what do they have in common?? All are amazing.


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